Apply Now to Start January 9, 2024

BACHELOR OF 

SCIENCE IN 

MARKETING

A Christ-centered education that comes to you.

At ACU, our nationally recognized online degree programs are designed for busy working adults just like you. Our programs are intentionally structured to allow you to balance work, life and other commitments. As a student of ACU Online, you are part of a vibrant, virtual, Christ-centered community.

ABOUT THE PROGRAM

Today’s consumers have the “world at their fingertips,” literally. How can a business stay relevant? How can it adequately reach its target audience? Effective marketing is critical for businesses that want to be top of mind. With ACU’s online Bachelor of Science in Marketing program, you will focus on the principles and strategies for business marketing.

PROGRAM HIGHLIGHTS

FORMAT

100% online

You will learn about consumer behavior while also obtaining a deep understanding of the economic, legal, and social environment of global business. With advancing technology continually opening tremendous opportunities in innovation, you will gain the ability to evaluate, deploy, and use changing technologies to maximize value to all stakeholders.

TIMEFRAME

120 hours

TRACKS

Analytics

General

EXAMPLE COURSEWORK

Principles of Marketing

Consumer Behavior

Innovation

Digital Marketing

+ Common Job Titles

+ Admission Requirements

+ Accreditation

  • Marketing Manager
  • Sales Representative
  • Brand/Product Manager
  • Public Relations Specialist
  • Market Research Analyst
  • Social Media Manager
  • Data Analyst

To be considered for admission, students must:

  • Submit official high school and/or college transcripts.
  • Complete the online program application accompanied by a non-refundable processing fee.

Students are not required to submit ACT or SAT test scores.


Graduation Requirements: Students must earn a 2.5 GPA or higher for all courses taken at ACU and at least a “C” in each business course.

ACU’s College of Business Administration is accredited by the Association to Advance Collegiate Schools of Business International (AACSB), the highest accreditation body for schools of business.

  • Of the more than 2,000 institutions in the world offering business degrees, only 5% have earned AACSB accreditation.
  • ACU's College of Business is one of two business programs affiliated with the Churches of Christ that is AACSB accredited.
  • ACU’s College of Business is one of seven programs among more than 100 institutions in the Council for Christian Colleges & Universities (CCCU) that has achieved this level of academic distinction.
  • Of the 40+ private schools of business in the state of Texas, ACU is one of only nine achieving this accreditation.

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For more information about Abilene Christian University, please visit our main website