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Bachelor of Science in Marketing

By submitting this form, I agree to receive calls, emails, and/or text messages from Abilene Christian University (ACU) to discuss furthering my education.

Today’s consumers have the “world at their fingertips,” literally. How can a business stay relevant? How can it adequately reach its target audience? Effective marketing is critical for businesses that want to be top of mind.


With ACU’s online Bachelor of Science in Marketing program, you will focus on the principles and strategies for business marketing. You will learn about consumer behavior while also obtaining a deep understanding of the economic, legal, and social environment of global business. With advancing technology continually opening tremendous opportunities in innovation, you will gain the ability to evaluate, deploy, and use changing technologies to maximize value to all stakeholders.


ACT or SAT test scores are not required.


Program Highlights

Concentrations

  • Analytics
  • General

Example Coursework

  • Principles of Marketing
  • Consumer Behavior
  • Digital Marketing
  • Data Mining


Admissions Requirements

ACU’s online undergraduate programs are intended for non-traditional students interested in gaining a bachelor’s degree in an online modality. To be considered for admission:

  • Completed “Adult Online Undergraduate Program” application accompanied by a non-refundable processing fee  
  • Official transcripts of all previous academic work

Format

  • 100% online


Timeframe

  • 120 total credit hours
  • University Requirements: 56 hours
  • Major requirements: 64 hours (up to 16 hours in Electives)

Scholarships available to all new students. 

Potential Outcomes

  • Marketing Manager
  • Sales Representative
  • Brand/Product Manager
  • Public Relations Specialist
  • Market Research Analyst
  • Social Media Manager
  • Data Analyst

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By submitting this form, I agree to receive calls, emails, and/or text messages from Abilene Christian University (ACU) to discuss furthering my education.

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