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ONLINE BACHELOR OF MARKETING PROGRAM

ACU’s online Bachelor of Science in Marketing degree provides you with the consumer-centric insights you need to help businesses remain relevant, uncover new audiences, and orchestrate campaigns that keep their brand top of mind. The program introduces you to key marketing principles and strategies and how they overlap with other business disciplines. You discover what drives consumer behavior, as you learn the economic, legal, and social factors that affect organizations of all sizes. Most importantly, you learn to use the latest digital technologies to develop campaigns, establish goals, and analyze performance.  

PROGRAM HIGHLIGHTS

This unique program teaches you the fundamentals of business such as organizational behavior, accounting, finance, management, and IT systems. Then, you explore important marketing principles and practices such as market research, audience analysis, targeting, and promotion. And both are examined within the broader context of legal, economic, and statistical concepts. With those strong foundational elements in place, you can then explore more advanced courses by selecting either a general or analytics concentration. 

CONCENTRATIONS

EXAMPLE COURSEWORK

COMMON JOB TITLES

• General
• Analytics

• Principles of Marketing
• Consumer Behavior
• Innovation
• Digital Marketing

• Marketing Manager
• Sales Representative
• Brand/Product Manager
• Public Relations Specialist
• Market Research Analyst
• Social Media Manager
• Data Analyst 

Looking For A Different Program?

Explore all our online degrees

PROGRAM ACCREDITATION

ACU’s College of Business Administration is accredited by the Association to Advance Collegiate Schools of Business International (AACSB), the highest accreditation body for schools of business.

• Of the more than 2,000 institutions in the world offering business degrees, only 5% have earned AACSB accreditation.
• ACU's College of Business is one of two business programs affiliated with the Churches of Christ that is AACSB accredited.
• ACU’s College of Business is one of seven programs among more than 100 institutions in the Council for Christian Colleges & Universities (CCCU) that has achieved this level of academic distinction.
• Of the 40+ private schools of business in the state of Texas, ACU is one of only nine achieving this accreditation.

Abilene Christian University is among the most affordable Christian universities in the country. Our nationally recognized online degree programs are designed for busy working adults just like you. Balance work and life while you pursue a degree for a career that matters. As a student of ACU Online, a top-ranked Texas university, you are part of a vibrant, virtual, Christ-centered community. 

Choose a creative and dynamic career path at a tuition you can afford. If you’re looking for a creative and collaborative career with long-term growth opportunities, an online bachelor’s degree in marketing can start you on your way. Your marketing degree can help you build a company’s brand, its business, and its bottom-line. You can find work in social media, advertising, PR, market research, data analysis, and more. Earn your marketing degree at ACU and tap into the knowledge, skills, and experiences that can take you across businesses and industries.

New students that begin classes in our Spring I session, beginning January 14, 2025, will be eligible for a scholarship. Please fill out the form to learn more about full award rules and disclaimers.

ADMISSION REQUIREMENTS

To be considered for admission, students must:

• Submit official high school and/or college transcripts.
• Complete the online program application accompanied by a non-refundable processing fee. 

You do not need to submit ACT or SAT test scores.

Graduation Requirements: You must earn a 2.0 GPA or higher to meet graduation requirements and complete at least 33 advanced hours. 

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