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Today’s consumers have the “world at their fingertips,” literally. How can a business stay relevant? How can it adequately reach its target audience? Effective marketing is critical for businesses that want to be top of mind.
With ACU’s online Bachelor of Science in Marketing program, you will focus on the principles and strategies for business marketing. You will learn about consumer behavior while also obtaining a deep understanding of the economic, legal, and social environment of global business. With advancing technology continually opening tremendous opportunities in innovation, you will gain the ability to evaluate, deploy, and use changing technologies to maximize value to all stakeholders.
ACT or SAT test scores are not required.
Principles of Marketing
ACU’s online undergraduate programs are intended for non-traditional students interested in gaining a bachelor’s degree in an online modality. To be considered for admission:
Completed “Adult Online Undergraduate Program” application accompanied by a non-refundable processing fee
Official transcripts of all previous academic work
120 total credit hours
University Requirements: 56 hours
Major requirements: 64 hours (up to 16 hours in Electives)