Bachelor of Science in Marketing

Bachelor of Science in Marketing


Over $300,000 in Scholarships Available for New Students - Apply Today.

Fill out the form to learn more.


By submitting this form, I agree to receive calls, emails, and/or text messages from Abilene Christian University (ACU) to discuss furthering my education.

A Christ-centered education that comes to you.

At ACU, our nationally recognized online degree programs are designed for busy working adults just like you. Our programs are intentionally structured to allow you to balance work, life and other commitments. As a student of ACU Online, you are part of a vibrant, virtual, Christ-centered community.


Today’s consumers have the “world at their fingertips,” literally. How can a business stay relevant? How can it adequately reach its target audience? Effective marketing is critical for businesses that want to be top of mind. With ACU’s online Bachelor of Science in Marketing program, you will focus on the principles and strategies for business marketing.



100% online

You will learn about consumer behavior while also obtaining a deep understanding of the economic, legal, and social environment of global business. With advancing technology continually opening tremendous opportunities in innovation, you will gain the ability to evaluate, deploy, and use changing technologies to maximize value to all stakeholders.

Looking for a different program?

Explore all our online degrees





Principles of Marketing

Consumer Behavior


Digital Marketing

+ About ACU

+ Common Job Titles

+ Accreditation

Abilene Christian University is a diverse, welcoming, academically rigorous community redefining what it means to be a Christian university in the 21st century.

Founded in 1906, we’re a private, non-profit university committed to innovative, energized learning. In 2015 we launched our Dallas campus, home to our online graduate and undergraduate programs that serve the educational needs of working adults.

  • Marketing Manager
  • Sales Representative
  • Brand/Product Manager
  • Public Relations Specialist
  • Market Research Analyst
  • Social Media Manager
  • Data Analyst

ACU’s College of Business Administration is accredited by the Association to Advance Collegiate Schools of Business International (AACSB), the highest accreditation body for schools of business.

  • Of the more than 2,000 institutions in the world offering business degrees, only 5% have earned AACSB accreditation.
  • ACU's College of Business is one of two business programs affiliated with the Churches of Christ that is AACSB accredited.
  • ACU’s College of Business is one of seven programs among more than 100 institutions in the Council for Christian Colleges & Universities (CCCU) that has achieved this level of academic distinction.
  • Of the 40+ private schools of business in the state of Texas, ACU is one of only nine achieving this accreditation.

16633 Dallas Parkway, Ste. 800 | Addison, TX 75001